High profile football sponsorship will strengthen communication platforms
Bookmaker William Hill has become an Official Supporter of England & The FA Cup joining the sponsorship roster for a two & a half-year term running to the end of The FA Cup & FIFA World Cup 2014.
The firm has taken the last of three available sponsorship packages across both properties & will benefit from a wide range of sponsorship rights, including advertising, hospitality & the coveted ability to use exclusive England & FA Cup content & imagery to support promotional activities.
EURњWe are delighted to have William Hill on board,EURќ commented Peter Daire , The FA EUR™s head of sponsorship. EURњThey have a strong track record in sports sponsorship & a considerable online & high-street presence that will enable us to strengthen our communication platforms for England & The FA Cup. In return, William Hill will benefit from an association with two of the highest-profile football sponsorship properties in the world.EURќ
Ralph Topping , chief executive of William Hill, said: EURњWe have been looking for sponsorship opportunities from which we can reward & engage with our customers for the events they most enjoy. This deal with The FA will help us to achieve our objectives of developing the prominence of our brand & increasing market share in all our business channels.
EURњOur EUR Official Betting Partner EUR™ status of The FA Cup complements our existing partnership with the Scottish Football Association & our sponsorship of the Scottish Cup with which we are already extremely delighted & it becomes a welcome addition to our quality range of sponsorships within darts, snooker & racing.The cost of the sponsorship was undisclosed.
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